Blog Post: #WinBetter or Win at all Costs: A Cost/Benefit Analysis Study on Sport Coaching

A coaching colleague described what it was like to coach the rowing team at the Royal Military College: “For them, sport was all about leadership, citizenship, sportsmanship. Sport involved building trust, collaboration skills, discipline, and focus; but ultimately sport was about becoming a better human.” She recalled how confusing it was, then, to watch the athletes in combat training: “It was non-stop yelling and cursing, it was violent, demeaning, hostile… it was abusive and it freaked me out!” When she asked about the contradiction, the…

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